Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign. P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail. Kroger, Mondelez, Disrupt Customer Experience to Deliver Results 'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle. Trubar Raises Bar With Walmart Connect Campaign Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales. Report Shows How Babies, Pets Reshape Shopping Trips New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases. Kellanova Refocuses on Traditional Pricing, Promotions as Volume Growth Returns CEO Steve Cahillane outlines plan to balance price, mix and volume while addressing consumer financial pressures. Nature's Path Looks to Grow U.S. Household Penetration via 'Relatable' Brother Nature Character, Brand Relaunch P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S. P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. Fourth of July Shopper Trends More than half of shoppers surveyed say food and beverages are a must-have for the patriotic holiday, according to data from Breaktime Media. Target, Hershey Among Brands Embracing Sustainable Packaging Innovations Innovations such as recyclable snack wrappers and paper wine bottles reflect how brands are addressing shifting consumer trends. 1 2 3 4 5 Next Last
