Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.
Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.
The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.