The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.
Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.
Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.
Chris Cancilla rejoins the Publicis Groupe agency for the third time, following stints as CCO from 2016-2021, and SVP, group creative director, from 2004-2008.
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.