Digital Commerce

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

If you have groundbreaking research to share or are an expert in the rapidly changing world of commerce, we encourage you to submit a proposal by Aug. 15.

The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

Brian Gleason, Ryan Damon and Connor McGogney were promoted to new or expanded roles as Criteo looks to further cement its place in the retail media realm.

The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.

Recent retail news includes Best Buy kicking off a new campaign and giving itself a brand refresh.

Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.

The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies.

P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.