Seen & Heard at Retail Media Summit 2024 Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity. Bloom Nutrition Launches Exclusive Flavors at Walmart, Target An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder. Swiftly Modernizes Circular Ads for Digital The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads. Walmart Canada Commits to Sensory-Friendly Store Hours The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities. Patron Unveils Sensory Experience in Canada An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes. Latest Details on Netflix’s Retailtainment Concept The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas. Bubble Brings 'Inside Out 2' Collection to Walmart, Ulta The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.” Jake Paul Launches Personal Care Brand at Walmart The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June. Scenes From P2PI's Retail Media Summit 2024 View a gallery of the activity from all three days of our annual event in Chicago. Research From UK’s Co-op Measures Ad Impact at Other Retailers A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores. First Previous 53 54 55 56 57 Next Last