Digital Commerce

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Executives from Bosch, Great Northern InStore and Home Depot discuss their latest innovations in-store and online, current trends and how they are evolving to meet consumer needs.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

Colgate-Palmolive and 1WorldSync share best practices for product content.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.