Shoppers Share Spring Cleaning Habits
Almost half of shoppers feel that cleaning can be stressful and overwhelming at times, according to Breaktime Media.
Breaktime surveyed shoppers on their spring cleaning habits, including their preferred supplies and where they shop for essentials.
Slightly more than a third of shoppers (34%) said Walmart is their top place to shop for cleaning supplies. Grocery stores was the runner-up at 30%, followed by club stores at 11%.
At 23% and 22%, multi-surface cleaners and disinfecting wipes were almost tied for the most-often purchased cleaning products. Bath cleaners came in third at 16%.
More than 60% of shoppers said they spend anywhere from $0 through $20 a month on cleaning supplies. The percentages drop sharply after that, with only 28% indicating they spend $21-$50 and 4% saying their monthly spending on supplies falls in the $51-$75 range.
When asked about their top influences for choosing a cleaning product, 47% of shoppers selected product effectiveness. Then 21% picked price, and trust in the brand received 15% of the responses.
Here are some ways for brands to drive sales while engaging and educating shoppers in spring cleaning mode:
• Encourage shoppers to share their spring cleaning hacks for a chance to win an enticing prize through a contest.
• Feature a list to support shoppers with helpful spring cleaning tips while educating them on your brand's products.
• Use trivia to educate shoppers on the efficacy or eco-friendliness of your brand's cleaning products.
Since cleaning products sit between impulse and planned purchases, brands must secure visibility at the point of purchase — on both physical and digital shelves, according to retail data science company Kroger Precision Marketing, powered by 84.51°.
