Consumer Analytics

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

One campaign won an OmniShopper Award in the "Packaging" category.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Using in-store retail media to maximize shopper conversions

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

An annual report from Synchrony highlights the important role retail associates are playing in financing decisions as well as the shift in age groups shopping in-store.

P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.