Sterling Cooper's Retail Handbook AMC's "Mad Men" goes old school on shopper marketing in the 21st episode. Rising Stars Meet Veterans: John Lombardi & Brad Holder Movado Counts Shopper Faces Dannon Reinvents Shelf Set Newly created insights team drives shelf overhaul Macy's Starts a Birthday Bash Purchase Behavior Among 'Health and Sustainability' Shoppers Arbitron 'Product Sampling Study' A report on the effect of product sampling on purchase intent CVS Receipts Offer Freebies Purchase Influences at Kroger and Safeway Category Report: Household Products First Previous 177 178 179 180 181 Next Last