"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.
7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
