Uncover What Motivates In-Store Shoppers at P2PI LIVE

As the in-store experience continues to evolve based on changing consumer expectations and attitudes, it’s more important than ever to understand what truly motivates consumer behavior in-store.

P2PI, in partnership with Mood Media, fielded a study of 1,000 cross-generational shoppers to find out what draws shoppers into stores, how they respond to media activations, and what motivates them to go from passive to active engagements.

Join Jaime Bettencourt, senior vice president of North American sales and brand strategy at Mood Media, and P2PI managing editor Cyndi Loza, for an educational presentation at P2PI LIVE & Expo, Nov. 7-9 in St. Louis, on the study’s findings and what it means for the future of shopper engagement.

The session, titled “Turning Insights to Inspiration: A Journey into In-Store Consumer Motivation,” will take place on Wednesday, Nov. 8, at 11:30 a.m.-12:10 p.m.