Consumer Analytics

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.

The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.

7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.

Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.