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Consumer Analytics

  • IAB Produces In-Store Retail Media Report

    Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.
    IAB White Paper
  • P2PI 2024 Trends Report: RMN Ratings & Insights

    From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.
    RMN Rating Trends Report
  • How Hop Wtr Is Appealing to Sober-Curious Consumers

    P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.
    hop wtr
  • Instacart Brings Digital Ads to Smart Carts

    The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.
    instacart
  • Shopper Experience Index Report

    As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.
    Bazaarvoice Teaser Image
  • 2024 Shopper Marketing Guide to Offline Marketing

    Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.
    Recess Teaser Image
  • GE Appliances Offers Recipe Discovery With Kroger

    Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.
    ge
  • Skai to Present Retail Media Power Plays for 2024 at CES

    In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.
    skai
  • Mattress Firm Links Ad Impressions With In-Store Visits

    The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
    mattress firm
  • Frito-Lay Campaign Celebrates Creators

    The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.
    frito lay
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