Southeastern Grocers Names Media Agency of Record The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies. Lowe's Expands Sports Marketing With EA Sports Partnership In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest. Lyft Launches Programmatic In-App Ads Lyft's latest partnership takes digital retail media beyond traditional online storefronts. Dierbergs Markets Leverages Instacart’s Electronic Shelf Label Technology The regional retailer's latest partnership aims to increase in-store picking efficiency and accuracy for online orders. L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. Uber Advertising Adopts Instacart's Carrot Ads See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers. Northeast Grocery Scales In-Store Retail Media The regional grocer’s latest partnership elevates the store entrances. Walmart to Ramp Up Use of Interactive Product Videos See how the retailer is expanding a long-term partnership and focusing on the product detail page experience. Simon Leverages Guest Wi-Fi Data to Bolster Retail Media Capabilities Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers. Top Retail Media Stories From March 2025 Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month. First Previous 6 7 8 9 10 Next Last
