Collaboration

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

The regional retailer's latest partnership aims to increase in-store picking efficiency and accuracy for online orders.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.

The regional grocer’s latest partnership elevates the store entrances.

See how the retailer is expanding a long-term partnership and focusing on the product detail page experience.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.