Collaboration

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness.

Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

A new partnership leverages the retailer's inventory data to create a localized, omnichannel commerce experience.

Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.