If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Dick's, Roku Team Up to Elevate Audience Targeting Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. Lyft Bolsters Ad Transparency, Performance Measurement A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools. Sephora Strengthens Data Strategy, Retail Insights A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. Dollar General Joins Retail Media In-Housing Trend As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. First Previous 7 8 9 10 11 Next Last
