Dollar General Joins Retail Media In-Housing Trend As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings New partnership enables DGMN advertisers to reach shoppers with incentivized offers. Albertsons, Kellanova, Happy Kick Off Retail Media Summit The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. Gopuff Adds Incrementality Tools to Boost Ad Performance New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. Albertsons Bolsters On-Site Retail Media With Shoppable Video Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. Southeastern Grocers Names Media Agency of Record The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies. First Previous 7 8 9 10 11 Next Last
