Collaboration

WHS Media seeks to reach customers primed for last-minute messaging for CPG essentials. 

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

Canadians can buy discounted bags of surplus food at select stores.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Inmar Intelligence has replaced Neptune Retail Solutions as the retailer focuses on personalization, loyalty and improving the omnichannel experience.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. 

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.