Estee Lauder Overhauls Digital Marketing Workflows With Gen AI See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. UK Site for Finding Tradespeople Expands Personalized Ad Offerings A new partnership with Koddi provides ad solutions to help tradespeople increase their visibility among relevant homeowners. Ahold Delhaize USA Ties Digital Incentives to In-Store Advertising A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm. Aldi Automates Digital Product, Marketing Copy Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints. Top Retail Media Stories From February 2025 P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling. Dollar General Leans Into Experiential Sampling for Retail Media The Recess experiential marketing platform will use retailer- and audience-targeting technology to expand reach through DG’s media network. Ahold Delhaize USA to Roll Out Data Enhancements The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness. Inside Prestige Beauty Brand Laura Mercier’s Amazon Launch Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website. 5 Practical Ways to Improve Retail Media Measurement The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group. Ulta Links Store Inventory to DTC Brand Sites A new partnership leverages the retailer's inventory data to create a localized, omnichannel commerce experience. First Previous 9 10 11 12 13 Next Last
