Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Dick's, Roku Team Up to Elevate Audience Targeting Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. Lyft Bolsters Ad Transparency, Performance Measurement A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools. Sephora Strengthens Data Strategy, Retail Insights A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America. Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. First Previous 5 6 7 8 9 Next Last
