Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements. Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. Dollar General Joins Retail Media In-Housing Trend As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings New partnership enables DGMN advertisers to reach shoppers with incentivized offers. Gopuff Adds Incrementality Tools to Boost Ad Performance New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. Albertsons Bolsters On-Site Retail Media With Shoppable Video Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. First Previous 5 6 7 8 9 Next Last
