Beverages

Seven campaigns won OmniShopper Awards in five "Digital" categories.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

The U.K. retailer is bringing a new concept to select Waitrose grocery stores, and the first Caffe Nero to a John Lewis location.

Shining the spotlight on the year’s best campaigns for shopper engagement.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

Just another example of how Amazon is diversifying its footprint and doubling down on grocery.