Beverages

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

Bloom Nutrition recently collaborated with gift and accessory brand Packed Party at CVS, an example of the health supplement company's ongoing tactic of using exclusives to bolster its rapid retail expansion.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.