Beverages

New packaging celebrates the brand's connection to the World Cup.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.

Swiftly partnership modernizes promos with unified solution.

Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award.

P2PI's peer collectives connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.

Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

The addition provides product information and recommendations to BevAlc shoppers.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program.