Selling Strength: Alterna Professional Haircare Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. Perfecta Helps Consumers Find Zim's Crack Creme In Stores Gillette Fine Tunes Braun Displays Display Offers Cosmetic Look for Clinical Product Revlon Builds 'Her Wall' Revlon is testing a cosmetics wall merchandiser designed to be easy to shop Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch Displays Promote Teeth-Whitening Products in Dentists' Offices 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Gillette Launches Web Site to Share Display Ideas Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Bristol-Myers Squibb Customizes Displays for Wal-Mart First Previous 309 310 311 312 313 Next Last
