Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Interactive Display Helps Sell Solutions Church & Dwight Launches Modular Display Program Cosmetics with Fun and Flair Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before Cosmetics Branch Out As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales. Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Using Color Effectively on P-0-P Med Supply Displays Adopt Less 'Clinical' Look P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 Licensing Trends, 2002 An overview of LIMA's annual state of the industry report Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. First Previous 308 309 310 311 312 Next Last
