PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.
Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.
From in-store digital signage to immersive experiences in the metaverse, the industry is blazing with change making it hard to keep up. A new chart aims to help with this, detailing new and existing shopper marketing tech and tools in the landscape.
The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform.
The digital merchandising platform rolls out capabilities for endcaps, checkout lane coolers, pharmacy screens and other touchpoints to enhance the in-store experience.
