Audio/Visual (AV)

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

​​​​​​​New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.

Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.

The new offerings include a larger collection of hearing devices, an interactive in-store experience at 300 stores, and an online hearing assessment tool on BestBuy.com

The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.