Audio/Visual (AV)

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.

During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.

Located in Lower Manhattan, the retail and gallery space offers a range of cannabis and lifestyle products and features art from local artists.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

The sporting goods startup's flagship store includes various “test-and-trial” experiences and services, such as bike fitting and equipment rental and repair, as well as a slew of digital screens to explore the online product assortment.

Advantage Unified Commerce's India Lott and Kelly Ravestijn take a look at the evolution of live selling and interactive shopping.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, discusses how Mood Media and Vibenomics have come together to lead in-store innovation.

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.