Audio/Visual (AV)

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.

As of Oct. 17, the retailers are rolling out FDA-approved hearing devices and accessories online and in stores.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

​​​​​​​New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics.

In partnership with Nvidia, the AR-enabled store concept allows the retailer and store associates to test out new displays or layouts virtually.

Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

The new offerings include a larger collection of hearing devices, an interactive in-store experience at 300 stores, and an online hearing assessment tool on BestBuy.com