Artificial Intelligence

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

The mass merchant’s David Hartman told delegates at NRF’s Big Show that any retailer can harness technology to deliver more cost-effective creatives.

On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.

Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.