Artificial Intelligence

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

CPG and industry leaders from Mondelez International, Colgate-Palmolive, Birdzi Inc. and SideChef will explore the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

The collaboration underscores the companies’ shared goal to democratize retail media.

Here's a snapshot of an industry leader from the P2PI member community.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Profiles of Technology winners Melissa Hamilton, Yenifer Hernandez, Margit Kittridge, Virginia Lewis, Roli Saxena, Lori Schafer and Jackie Shannon.