P2PI 2025 Trends, Part 2: Full Research Results Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report. Costco, Shipt, Albertsons Adopt Auction-Based Display Ad Tech The retailers will leverage a new Criteo solution, designed to add flexibility to retail media display buys. Heritage Grocers CEO Reveals Exciting Customer-First Initiatives HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements. Sam's Club Exec Shares How to Transform Retail The warehouse club chain is leaning into technology to improve efficiency and enhance personalization. L'Oreal Backs AI Beauty Matchmaker, Noli The platform provides consumers with personalized, science-driven recommendations. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Unpacking the State of Retail Media Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report. Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations The retail giant is preparing for a future in which digital agents may shop on behalf of customers. The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. Decoding Amazon's Rapid SEO Evolution Amanda Wolff breaks down how to fine-tune your listings, leverage new ranking factors and more. First Previous 11 12 13 14 15 Next Last