Artificial Intelligence

Skai once again tapped P2PI to produce the report, surveying CPG brand and agency executives to get a window into what matters most to them, where they’re investing, how they’re shifting strategies and what they’re most concerned about.

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings.

The new VP of marketing strategy joins Qsic as the in-store audio provider looks to expand its global presence.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.