In-Store Innovation: How CPGs Can Win the New Path to Purchase Here are actionable takeaways for brands to drive sales in a dynamic environment. Target's Roundel Eyes Growth With New Tools, Precision Strategy The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations. Boost Amazon SEO: 5 Ways to Get in Good With Cosmo and Rufus Small shifts can give PDPs a first-mover advantage Inmar, Upshop Connect Retail Media With In-Store Execution New collaboration aligns digital campaigns with store-level fulfillment. Amplifying the Impact of Product Detail Page Images With AI In this on-demand video, Vizit, the Path to Purchase Institute, and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact. Gelson's Looks to AI-Enabled Store Upgrades to Help Compete With Larger Chains The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability. Sam's Club Launches Omni-Impact for Deeper Campaign Insights The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem. Wegmans Pilots Smart Cart Technology Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation. Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Path to Purchase Trends 2025, Part 2: Social Media, AI & More Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging. First Previous 10 11 12 13 14 Next Last
