Dunnhumby Debuts AI-Fueled Retail Media Solution for Retailers, Brands The data science company reveals a partner and additional features to its retail media platform. Estee Lauder Overhauls Digital Marketing Workflows With Gen AI See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution. Member Report: Marketing Mix Modeling (MMM) Playbook The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions. Lowe's, Home Depot Roll Out AI Assistants The home improvement rivals launched similar AI tools to help shoppers with home projects and advice. Jivox Unveils AI Agent for Retail Media Ad Compliance The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements. Aldi Automates Digital Product, Marketing Copy Read about how the retailer will leverage Gen AI solutions to enhance product descriptions and attributions on its digital touchpoints. Q&A: Caitlin Garrett of Breaktime Media Here's a snapshot of an industry leader from the P2PI member community. CoolerX Unveils Mobile Wallet Marketing Spin-Off Venture The new entity has debuted a new retail media and merchandising touchpoint. 5 Practical Ways to Improve Retail Media Measurement The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group. SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines Learn how the brand is leveraging social media in its 2025 marketing strategy. First Previous 12 13 14 15 16 Next Last
