Agentic Commerce

With thousands of stores, tens of thousands of associates and millions of customer interactions, the fashion enterprise is building for a shopper walking in with AI as her guide.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.