The retailer is developing a gateway for AI-powered shopping, while Walmart and Samโs Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.
SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.
Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.