Artificial Intelligence

Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap.

Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon.

Amanda Wolff breaks down how to fine-tune your listings, leverage new ranking factors and more.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

The new alliance addresses the disproportionate allocation of advertising investment.

The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use.

The appointment solidifies the agency's position to make artificial intelligence a trusted partner in delivering smart, immersive brand experiences.