Artificial Intelligence

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Generative AI and its impact on businesses is just beginning to be understood, but it marks a decidedly clear fork in the road for the next era of technology and the evolution of many industries as we currently know them, says Editorial Director Jessie Dowd.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go.

Auchan Retail has launched a cashier-less grocery store for its head office employees, allowing shoppers to tap their credit cards to enter and exit with "just walk out" technology.

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.

The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.

Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.