Advertising

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

The Path to Purchase Institute's Commerce Quarterly report

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.

The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.

The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.