Advertising

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.

The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.

The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.