Office Depot Tends to Business Customers Allied Domecq Unleashes 'Catwoman' Partnership, Displays Kraft Stages Family Reunions for Hispanics Lactaid Drives Hispanic Effort into Supermarkets Dr Pepper Unravels Spider-Man Ties Retailers Milk Dairy Month Campaigns Vibram Aims at Consumers in Outdoor Markets Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Oscar Mayer Rents Out the Wienermobile Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 37 38 39 40 41 Next Last