Kraft Stages Family Reunions for Hispanics Lactaid Drives Hispanic Effort into Supermarkets Dr Pepper Unravels Spider-Man Ties Retailers Milk Dairy Month Campaigns Vibram Aims at Consumers in Outdoor Markets Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Oscar Mayer Rents Out the Wienermobile Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards The Corona Sandman A case study from the Promotion Marketing Association's 2004 Reggie Awards Kmart Finds WB Network Good Fit for Fall Promos In-store radio, events, and P-O-P to promote Kmart's back-to-school apparel and WB's new season lineup First Previous 37 38 39 40 41 Next Last
