Advertising

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

Brands will be able to advertise alongside top TikTok videos that will be featured at the top of 3,000 Redbox video kiosk screens in the U.S.

From the retail media benefits and challenges to fostering collaboration, the IAB's newly released Retail Media Buyer’s Guide serves as a comprehensive guide for marketers navigating the new media landscape.

The "OreoCodes" campaign nabbed medals across multiple categories.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.

The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.