Advertising

Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

New partnership will allow PubMatic’s advertisers to enhance campaigns by reaching Klarna’s audiences at the point of purchase.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

The transaction marks a significant investment to strengthen RRD’s existing portfolio of marketing, packaging, print and supply chain solutions.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.