Advertising

The collaboration enables Kargo Commerce (formerly StitcherAds) advertisers to directly access offline sales insights in TikTok Ads Manager.

On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.

Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

New partnership will allow PubMatic’s advertisers to enhance campaigns by reaching Klarna’s audiences at the point of purchase.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.