Advertising

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.

The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.