Advertising

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

The transaction marks a significant investment to strengthen RRD’s existing portfolio of marketing, packaging, print and supply chain solutions.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.