Wovenmedia, Place Exchange to Discuss Unifying In-Store, Programmatic Advertising
The chief operating officers from in-store retail media solutions provider Wovenmedia and Place Exchange, a supply side platform (SSP) for programmatic out-of-home media, will take the stage at the Path to Purchase Institute's third Retail Media Summit, June 25-27 in Chicago.
On June 26, Wovenmedia’s Jeff Karnes and Place Exchange’s Jason Shao will discuss how programmatic SSPs are partnering with in-store media providers to drive more ad dollars from large, national brands to in-store retail media networks (RMNs).
[Also Read: P2PI’s Retail Media Summit Returns to Chicago in June]
“As in-store RMNs continue to mature, retailers will look for more and more efficient ways to boost advertising on these networks,” Karnes said in a statement. “Join us for a better understanding of how programmatic can significantly impact in-store ad revenues at scale.”
“Learn how to activate your in-store media programmatically to drive results in the physical world and unify buying, reporting and attribution with other channels,” Shao added.
In the 30-minute session titled, “Unifying In-Store RMNs and Programmatic Advertising to Unlock New Revenue Streams,” the pair will provide an overview of how their two companies integrated their platforms to help retailers attract spending from brands looking to advertise programmatically on digital screens.
More specifically, those attending the session will learn:
How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs.
How programmatic SSPs integrated with RMN content management systems can deliver ad content to in-store screens with linear TV attributes, such as day-parting and geo-targeting.
Why metrics, such as audience measurement and sales lift are important for driving closed-loop attribution.
Tickets for the event are selling out fast, learn more and secure your ticket now!