Advertising

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

Here's a snapshot of an industry leader from the P2PI member community.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

The collaboration underscores the companies’ shared goal to democratize retail media.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

Chris Roelle joins as managing director of agency partnerships, and Rob Streeter as senior vice president of product.