A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.
Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.
The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
Insticator's acquisition of Australian multi-location marketing provider Balihoo has enabled the combined company to expand its CTV/BVOD, display and video advertising solutions in the region.
The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.