Lowe's Welcomes Spring

Displays and deals for lawn and garden products started sprouting in Lowe’s stores as spring arrived.Earning a lead presence were Scotts Miracle-Gro Co. brands, which were showcased on displays in garden departments, dedicated endcaps and in-aisle pallets. Among numerous incentives from the manufacturer:Stanchion signs and pallet headers promised 20% off the combined purchase of Scotts Turf Builder with Plus 2 Weed Control and either Scotts Turf Builder standard fertilizer or Scotts Green Max.Signs affixed to racks for Scotts Snap promised a free Snap Pac with purchase of a spreader.Signs on pallets carrying Miracle-Gro garden soil promised four bags for $10, presented as a 50% savings.Signs on pallets merchandising Roundup promised a free refill with purchase of a jug of the brand’s extended control weed killer with pump attachment.Elsewhere, two new lawn care products secured placement in the retailer’s “New Innovation” endcap program. (See “Lowe’s Stays ‘Creative’” in Related Articles.) Bluemark Industries’ oxygenating Pure Rain nozzle promised “up to 30% more growth with ordinary water,” while NDS Inc.‘s Raindrip presented an automatic watering system with timer.Lowe’s rounded out the activity with endcap and in-line headers marking various fertilizer brands with a “Guarantee your grass is greener …” message as part of a broader spring campaign that reached into other categories: The bath department, for example, carried banners with a “Create an April shower splash” message.The cover of the retailer’s April 19 circular marked Earth Day with an offer for two Bonnie Plants’ peat planters for $5 and four bags of generic brown mulch for $10. The May 5 tab dangled several free rewards with purchase of lawn-care products, including a Troy-Bilt JumpStart cordless starter with purchase of a compatible Troy-Bilt trimmer, and a steel dump cart with purchase of select tractors.

Lowe's Welcomes Spring

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