Macy's Updates Media Network Technology Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties. Home Depot Courts Non-Endemic Advertisers in New Deal Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. Pentaleap, Skai Partner to Help Retailers Scale Retail Media Efforts The partnership connects supply and demand for more efficient campaign activations. Pentaleap, Placements.io Partner to Centralize Ad Operations The collaboration underscores the companies’ shared goal to democratize retail media.
