P2PI Announces 2026 Retail Media Award Winners Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media. Meijer Picks Pentaleap to Advance Retail Media Strategy Learn how the Midwest grocer is prioritizing relevance to deliver better ad performance and consumer trust. Macy's Updates Media Network Technology Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties. Home Depot Courts Non-Endemic Advertisers in New Deal Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. Pentaleap, Skai Partner to Help Retailers Scale Retail Media Efforts The partnership connects supply and demand for more efficient campaign activations. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Pentaleap, Placements.io Partner to Centralize Ad Operations The collaboration underscores the companies’ shared goal to democratize retail media.