New feature allows advertisers and marketplaces to utilize their existing self-service infrastructure to deploy and oversee digital screen campaigns within physical stores, just as they do with onsite media.
P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.
