Fernando shares why the biggest barrier to retail media success isn't technology, but internal silos β and how brands can break in-store shoppers out of "autopilot" mode.
Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.
The partnership allows agencies and brands to programmatically plug into Freeoskβs physical digital video inventory through existing demand-side platforms.