The transition of Target’s pharmacy business to CVS/pharmacy is in full swing as pharmacy counters across the U.S. receive makeovers.The first CVS counters showed up within Target stores in North Carolina in February; rebranded locations have also been spotted in the Chicago market. A spokesperson told the Institute the retailer is about a quarter of the way through the conversion process, having completed more than 400 CVS + Target integrations.All 1,672 of Target’s pharmacies will be converted, growing CVS’ reach to more than 9,000 pharmacy counters nationwide. The full transition is slated to take six to eight months. CVS will also take over all 79 of Target’s MinuteClinic operations.Target’s Up & UP private label — which includes personal care and OTC SKUs — will remain the go-to product shelved alongside national brands in the stores. CVS (which also operates the pharmacy benefits management program Caremark) will handle everything that requires a prescription.Outdoor banners advertising the partnership between the retail and pharmaceutical giants are positioned outside Target stores at locations that have been integrated. In store pharmacy departments, standees encourage shoppers to let CVS "fill your prescription while you fill your cart" while counter signs carry tearpads of take-ones that invite shoppers to sign up for text alerts from CVS to continue receiving reminders. Brochures that are also available at pharmacy counters explain how the transition affects prescriptions, how to set up text alerts, and how CVS’ pharmacy ExtraCare loyalty program works.An extensive supporting marketing campaign spanning radio, direct mail and digital advertising will launch over the next few months, the spokesperson said.CVS shelled out $1.9 billion for the right to plant itself in Target stores. The drugstore retailer posted $83.2 billion in prescription revenue in 2015. Target, meanwhile, brought in just $4.2 billion in prescription revenue last year.