Path to Purchase Institute

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Johnston will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape.

A session featuring Google Canada and Mark Anthony Brands will explore how creative innovation and scalable data strategies will shape the next phase of retail media.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers.