Path to Purchase Institute

The June event returns to downtown Chicago, with speakers and deep-dive insights from top CPG brands and retailers.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events.

Our on-demand library delivers the insights needed to lead in today’s landscape.

P2PI's peer collectives connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.

Transcontinental will break down how creative strategy and design-led thinking can drive stronger retail media outcomes.

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.