Path to Purchase Institute

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

A highly curated executive event brings together senior leaders across grocery.

Learn how how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

Discover how organizational shifts and AI are redefining the retail landscape at the P2PI event, June 2-4 in Chicago.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

The event returns to Chicago this June with a streamlined agenda, exclusive research and a deep dive into the AI partnerships redefining the customer relationship.

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

Nominate an outstanding peer or colleague by Feb. 27.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.