Kroger

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

Learn how the company's in-store strategy is shifting away from physical store hardware.

The grocer outlined its growth strategy at its Investor Day event.

Read about the Data & Insights winners from Goodway Group, Kroger Precision Marketing, AMP Agency and Pompeian.

Learn how national displays, signage, Shaq and a months-long sweeps support the campaign.

P2PI's retailer profiles are updated regularly with e-commerce developments, in-store news, loyalty programs and more.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

Ambitions for the company's AI shopping assistant extend beyond the purchases shoppers already make with the grocer.

The Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement.