Kroger

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season.

Kroger will use RFID sensors to enable item-level digital identification for greater inventory accuracy to enhance freshness, reduce waste and save associates time.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.